In today’s competitive homebuying market, around 80 percent of homebuyers go online to begin their home search, with many buyers ranking photos of homes as the most used feature in their home search. A listing with poor photos or, even worse, no photos at all, can cause buyers to disregard the listing from the start. With all of this in mind, it’s no surprise that having quality photos in a home listing is crucial to that listing’s success.
When photographing a home for a listing, make the most of what you have by staging, utilizing natural light, and working angles to your advantage. Try not to use tools that will deceive buyers on the layout or size of the home, resulting in buyer disappointment. Once you’ve chosen your photos, don’t forget about editing. A simple light and color tweak can make a world of difference in the quality of your photos.
Here are some free technologies that you can utilize to edit photos:
Adobe Photoshop Express – A condensed and more user-friendly version of Photoshop, this software is available for desktop or mobile devices and is great for those who want a more in-depth take on photo editing.
VSCO – This is another free app available for mobile devices on iTunes and Google Play. In addition to photo editing capabilities, preset filters are available to achieve a consistent aesthetic effect across all photos.