What Does a Listing Agent Do?

August 18, 2015 6:09 pm

76_4815506The sale of a house is a very important financial transaction, which is why savvy sellers opt to hire a listing agent. Why does it make such a difference? A listing agent is a real estate agent that works contractually with the home’s seller to market, sell and negotiate the sale.

A great listing agent will assist the seller in pricing the property. Their objective is to help the seller obtain the highest possible price in the shortest time with the least amount of inconvenience. The listing agent will be knowledgeable about accurate and competitive pricing and will suggest a listing price range based on recent market data, current economic conditions, and the condition and location of the home. In addition, the listing agent will arrange showings and provide the seller with feedback from prospective buyers.

The listing agent will give the seller advice on repairs, staging, and upgrades in the home to attract buyers. Another benefit of hiring a listing agent is that they will expose the property to a maximum number of buyers. The agent will market their client’s home on their agency’s website, social media sites, and on various national real estate listing websites.

A listing agent is the key a successful home sale. During the closing process, the listing agent will present and negotiate offers on the seller’s behalf. They serve as the middleman between the buyer and buyer’s agent so the76_2535713 seller is not directly involved.

When you are ready to sell a home, I would love to recommend a listing agent who I think would be a great fit for you! The best part about the way we do business at Fairway is that we know amazing agents who take care of people the way we do.